From a talk given at SMX West (Search Marketing Expo 2009) ’15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.
Here are a couple of points I liked:
2. Using bad keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.
13. Mass email using BCC and not using email services. Using an email service provider is highly recommended for sending to large lists of recipients.
14. Below the fold calls to action. Ensure calls to action are above the fold and in order to check how the page appears on different screen sizes undertake browser testing.
The point on keywords is well-taken. It’s important to review your keywords frequently and track their results with an analytics program such as Google Analytics. What words emerge from your initial research as achieveable may not drive traffic to your site through organic search.