A recent study by Forrester Research indicates that the weak economy is not impacting consumer’s e-mail-driven purchases. Around forty-two percent of more than 2,000 North American consumers surveyed in November 2008 reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April of the same year, according to the study.
The report also indicated that 82% of those surveyed expected to make no cutbacks to their Internet spending in the next 12 months. (Granted, this survey is from November, and consumer confidence has taken more hits in the recent months)
However, consumers are looking for bargains. In another finding, 41% of consumers said that as a result of current economic conditions, they are more likely to click on ads for coupons, the report said.
Here at Strategic Guru, we’ve long championed e-mail marketing as a trackable, cost-effective tactic that cultivates relationships with customers and prospects. And it’s not just for retailers or e-tailers; e-mail marketing is an ideal tactic for service industry businesses such as construction, too. Leverage the power of your customer and prospect list as a lead generation tool. Is it time to consider developing a direct marketing solution, including email? Talk to the Guru.