Monthly Archives: April 2009

More Evidence that E-mail Should be Added to Your Strategic Marketing Mix

email_A recent study by Forrester Research indicates that the weak economy is not impacting consumer’s e-mail-driven purchases. Around forty-two percent of more than 2,000 North American consumers surveyed in November 2008 reported having made at least one e-mail-inspired purchase compared to 45% who reported doing so in April of the same year, according to the study.

The report also indicated that 82% of those surveyed expected to make no cutbacks to their Internet spending in the next 12 months. (Granted, this survey is from November, and consumer confidence has taken more hits in the recent  months)

However, consumers are looking for bargains. In another finding, 41% of consumers said that as a result of current economic conditions, they are more likely to click on ads for coupons, the report said.

Here at Strategic Guru, we’ve long championed e-mail marketing as a trackable, cost-effective tactic that cultivates relationships with customers and prospects. And it’s not just for retailers or e-tailers; e-mail marketing is an ideal tactic for service industry businesses such as construction, too. Leverage the power of your customer and prospect list as a lead generation tool. Is it time to consider developing a direct marketing solution, including email? Talk to the Guru.


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Filed under Economic Downturn, Email Marketing, marketing basics, Web Marketing

Cary Named Top City in North Carolina for New Biz Ventures

cary, north carolina

cary, north carolina

BusinessWeek and ZoomProspector recently released a study which named the best city in each state for small business startups.   Our very own Cary was named the winner in North Carolina and the proprietor of our downtown neighbor, Ashworth Drugs, was quoted. Read the full article for the selection criteria and more on the other cities named best for entrepreneurs.

Cary has 3.39 startups per 1,000 people and 36 small businesses per 1,000 people.

Is the team here at Strategic Guru surprised? Not a chance. As a strategic marketing agency that works with many of these very startups, we understand why Cary and the Triangle metro area is a great place to start a new venture. Proximity to Research Triangle Park, Raleigh, and several highly regarded universities (UNC, NC State and Duke among others) provides Cary startups an educated workforce and a deep talent pool.

Thinking of starting your own business? Need smart thinking on  marketing strategy consulting, lead generation, or internet marketing strategy? Talk to the Guru.

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Filed under cary, Entrepreneurship, north carolina, startups, triangle business