The 2012 London Olympics logo is one of the great design controversies of the last few years.
Sure, earlier this year Pepsi caused a stir when they unveiled their new logo but the reaction to the 2012 Olympics logo has been loud and visceral.
Wolff Olins, a design firm, came up with the logo based on the idea that the games will be “for everyone” and engage a younger audience.
Results of a very unscientific poll of the Strategic Guru team are pretty clear – we hate it.
- The colors are harsh, bright and very 1980’s. Judging by the fashions on sale at the local mall, they are back in a big way, but should those trends be reflected in a logo for games that are still 3 years away?
- It’s difficult to discern that the pink shapes spell ‘2012’ – a Strategic Guru staffer thought it was a stylized ‘R’ topped by a 20.
- Jagged edges don’t feel inviting or welcoming – they say “stay the heck away or we might gouge you”!
- How does this logo reflect the host city? The London 1948 logo below prominently features a London landmark – Big Ben and Parliament, and feels prim, proper and very British.
Logo design should be intriguing, stimulating and memorable. Perhaps most importantly, it should also connect with the target audience. A poll on the BBC website reveals that most respondents really, really detest it. A missed mark.
Read other takes on the logo and some alternatives proposed by the British public. View all summer Olympics alternative logos.
We’re pleased to see our deserving winner featured in the News & Observer! Dave Sroelov, owner of A & S, will be receiving a website redesign shortly. We’re excited to work with you, Dave!
A&S: Proud winners of Worst Web Site Ever – Business – News & Observer
A & S Computer Services
A & S Computer Services with 49% of the vote! Congratulations!
But that’s not all–the voting was so close between A & S Computer Services and ASAP Office Supply that we felt both firms deserved our help.
ASAP has been awarded a runner’s up prize package of web makeover services valued at $5000. Congrats ASAP!
Many thanks to all you dedicated voters! Here’s the final talley:
A & S Computer Services
ASAP Office Supply
Jairus International Ministries
The votes are being tabulated! We can’t wait to reveal the lucky winner on Tuesday, June 23rd!
Thank you to everyone for an amazing vote turnout! We will announce the winner on Tuesday, June 23rd. Stay tuned!
V oting ends today at 5 PM and it will be a race to the finish! There have been over 9000 votes cast. Here are the standings as of 7AM Friday, June 19th:
A & S Computer Services 4254 votes 47%
ASAP Office Supply 4159 votes 45%
JCS Technology 659 votes 7%
Jairus International Ministries 22 votes .25%
Keep on voting! It looks to be a photo finish!