As mentioned in a previous blog post, small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter ; small businesses can use the platform and reap similar benefits.
Here are a couple examples:
- Curtis Kimball opened a mobile crème brulee cart(@CremeBruleeCart) in San Francisco and uses Twitter to announce his location and flavors of the day. Since signing up for Twitter, Kimball now has over 5,400 followers and quit his day job as a carpenter to keep up with the demand.
- Scott Seaman of Blowing Rock, NC has used Twitter to expand his customer base. He is a partner at Christopher’s Wine and Cheese Shop and owns a bed and breakfast in Blowing Rock.
Not only does Twitter help promote small businesses; it is also a good arena to learn tips and tools of your trade. An owner of a liquor store in Oklahoma has learned tax tips from an accountant, marketing tips from a consultant in Tennessee, and several other technical tips from people throughout various industries. Twitter is not only an excellent place to create more online real estate for your business, but it’s the ultimate networking zone.
P.S. We use and recommend HootSuite (@hootsuite)tool to manage Twitter. It allows you to manage multiple accounts, track clicks and easily retweet and add followers. Another useful tool that seems to be working for Dell is Twitter Counter. It allows you to see the statistics on followers, friends, and updates. Check them out!