Monthly Archives: September 2009

Useful Twitter Tool: Hashtags

twitter-hash-logo-for-fluidIf you’ve been using Twitter for some time or are new to it, you’ve likely seen a word preceded by a hash symbol (#) in tweets, like #bigbadball. What are these used for? Simply put, Hashtags are a way to track tweets on a specific topic and make those topics easily searchable.

Hashtags can be a great way to track a social media campaign on Twitter if utilized properly. When using a hashtag for a campaign, be sure that it’s only included in tweets related to the campaign and not all of your tweets. Websites like What’s the Trend, Monitter and TweetGrid show trending topics and also let you search for a specific hashtag.

As mentioned earlier, we use HootSuite to manage Twitter and feel it’s a great tool to track the searches and tweets that include your #hashtag.

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Twitter Made Easy!

twitter-toolsWe’ve blogged several times about Twitter and how it can be leveraged to build a brand’s social media presence. Here are some more practical tools that can make your Twitter experience as painless as possible.

Twitter in Plain English – A brief 2 minute video that contains a simple understanding of Twitter.

Twitter for Beginners – provides tips on how to make best use of the 140 character limit, as well as many others.

Here at Strategic Guru, we use HootSuite to manage Twitter. HootSuite allows users to manage several Twitter accounts, pre-schedule tweets, run and save hash tag searches and see stats, such as link click rates. We love it!

Another great tool for getting followers on Twitter is TweetGrid – create a dashboard that allows you to search up to 9 different topics, hash tags, events, people, etc. No need to refresh the page either!

Let us know of any other tools you are using to enhance your Twitter experience.

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Internet Marketing Channels – Which Is Right For You?

internet_advertising_250x251Of course, there is no right or wrong answer to that question. It all depends on who your market is, how they prefer to be reached and at what cost. Internet marketing channels provide different results at different costs – display advertising, affiliate marketing, email marketing, pay-per click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), viral content campaigns, and conversion rate optimization (CRO). Ask yourself some basic questions before choosing one of these channels – What are your company goals? How much are you willing to spend on your marketing efforts? Who are your available resources – in-house or outsourced? Understanding your customer or prospect is essential. Spending a large portion of your budget on SEO, for instance, may not be appropriate if much of your business comes from word of mouth.

Rand Fishkin of SEOmoz came up with a formula for choosing the right marketing channel – compare your budget with your company goals and see what marketing channel will meet each goal – be it driving web traffic, building brand awareness or educating your market.

goals-budget-priorities

There is no one-size-fits-all strategy when determining what internet marketing channel(s) to use. Each business is different and should optimize its strengths to their advantage when initiating marketing efforts. Talking to a strategic marketing expert may help you craft a targeted plan based on market knowledge. Give us a call to talk more.

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