A webinar is an interactive web-based seminar used to give, receive and discuss information. They are an excellent way to convey information to a broad and diverse geographical area at a low cost and can be a useful tactic to generate leads. According to Henry DeVries, marketing coach and writer specializing in lead generation, the #1 lead generation tactic is seminars/webinars!
The execution of a webinar requires planning, preparation and organization. WorkSmart runs a number of webinars for various organizations and businesses and recently discussed the 10 Best Practices for How to Organize a Webinar on their blog.
Pick a topic that will resonate in your industry or among current clients. Have there been any changes to the industry? New legislation? Industry trends? The best webinars are informative, lively and will be perceived as valuable to the target audience. Here at Strategic Guru, our webinars on the nuts and bolts of social media have been well-received in the past.
We couldn’t agree more that practice, practice, practice is extremely important. This is a good way to work out all the kinks and become more comfortable with what you’re speaking about. Be sure to test your platform multiple times to be sure technical difficulties are avoided. Holding a mock webinar and presenting to a colleague using all your tools is essential.
Another good tip is to be confident. Yes, rehearsing your talk helps with confidence, but you need to believe in what you’re speaking about and sell it to your audience.
As the linked blog post above notes, engaging your participants is crucial. Keep the participants interested by asking questions and lead them to pursue further information. Webinars are a great way to engage potential customers, rather than just blasting your message out. Remember, social media is a two-way street.
For more information on planning and executing a great webinar, check this out: 10 Steps to Running a Knockout Webinar!