Monthly Archives: December 2009

We laughed, we cried. A look back at 2009

2009 is just about in the books.  As I think about the potential and promises of 2010, I wanted to take a look back at 2009 and review the highlights of a busy and productive year.  We welcomed new clients and team members into the fold, executed our first “Worst Website Ever” contest, built our blog and Twitter account (@strategicguru), let our hair down a little and prepped the business for the next step in growth. Phew!

Here are some of the Strategic Guru greatest hits from 2009:

  • Our top-viewed blog posts included, not surprisingly, posts on the Worst Website Ever contests. Over 14,000 votes were logged!  Congrats again to our winner, Dave of A & S.   Also, our thoughts on the rules of engagement for social media also caught reader’s eyes.  2009 marked the year when social media truly was embraced by businesses of all shapes and sizes.
  • We also garnered six design awards (go Janet)!  Among our proudest achievements are the MarCom Platinum awards conferred for a re-branding campaign for client Fuse Graphics and work on a corporate brochure for Knowledge Vector.  The PURL lead generation campaign for Piedmont Geologic earned a MarCom honorable mention.
  • Head Brainstormer, Carolyn Rhinebarger, appeared at 10 different speaking engagements and addressed over 200 attendees in national webinar hosted by Training Industry.  She’s also off to Amsterdam in early 2010 to lead a brainstorming session with global business leaders
  • We introduced two new product offerings: CaptureClix and OnTarget, lead generation and nurturing programs to help build sales.

2010 promises to be another year of change and growth.  A heartfelt thank you to our wonderful clients who we are thrilled to help.  See you in the new decade!

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Filed under Blogging, cary, north carolina, twitter

Social Media and the Military – A Success Story

NavyForMoms.comCompanies large and small are dipping their toes into the waters of social media. Some blog, Tweet and manage corporate Facebook pages. Others have cannonballed into social media by creating their own social networking communities. Branches of the U.S. military have embraces social media, particularly the Army and Navy. Social networking site NAVYformoms.com counts over 28,000 registered members.

Developed on Ning , a platform which allows groups or individuals start and manage social networks on any topic, NAVYForMoms.com offers everything from blogs, videos, discussion forums, and allows users to upload photos. Most content on the site is member-driven, contributed by users and managed by reps for the Navy.

Building community is at the core of a solid social media strategy and the Navy has created a place for moms and other loved ones to interact with one another, share stories, and express concerns or fears regarding military service. It is also a strategic marketing tool for the Navy. By empowering families to connect and create support networks, the Navy has truly embraced the power of social media.

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Educating A New Generation

“Things have changed since I was in school.” Sounds like something your parents said to you growing up, huh? That statement still holds true. Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?

Back in the day, marketing majors were required to learn the 4 P’s (Product, Price, Promotion, Place) and that is still relevant, but along with the 4 P’s they need to have a basic understand of HTML, design software, e-mail marketing campaigns, search engine optimization, and knowledge of social media (Twitter, Facebook, YouTube,etc). However, are recent grads receiving said education?

We’ve all read that many companies are struggling to understand social media and how it can be used in their industry. With this occurring, companies are looking to hire recent grads with degrees in Marketing and Public Relations to fill the social media gap. But, are colleges and universities integrating the new trends in marketing into their curriculum – such courses as Internet Marketing, Digital Media and New-Media Marketing? Another challenge: are college professors and faculty on top of the changing trends in the marketing world? If not, they need to be. How can you teach it, if you don’t fully understand it yourself? As the old adage states, “lead by example.”

Here’s a questions for all our Marketing & PR majors out there –Are NC State, Duke and UNC teaching courses on new-media and internet marketing? Or are you educating the professors on social media?

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Filed under Email Marketing, Facebook, marketing basics, north carolina, social media, twitter