Monthly Archives: January 2010

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Check this blog out at it’s new home.  http://strategicguru.com/category/think-tank/blog/

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Important Information on Haiti Relief

Local Collection for Supplies

C3 Church in Clayton has partnered with other local churches to collect supplies and money for Haiti. As little as a box of band aids or bottle of aspirin will make a difference. Supplies may be dropped off at the church until January 25th.

Drop-off location:

C3 Church
8246 Cleveland Road
Clayton, NC 27520

Collections will be accepted from 6am to 9pm daily until Monday, Jan 25th at 9pm.
Call 919. 934-3551 or email haitirelief@c3church.com with questions.

Where Your Cash Donation Will Help Most

Online Donations:
A complete list of quick links to Haiti relief organizations is here:

http://www.networkforgood.org

To find out if a charity is a trusted nonprofit, visit  http://greatnonprofits.org

Text Message Donations:
Texting “Haiti” to 90999 will provide a $10 donation to the American Red Cross (www.redcross.org).

Be aware that it could take up to three months for your $10 to get to the organization — but that may not be a bad thing. While donations are pouring in now, the country will need aid for months to come and your text donation will be badly needed then. Any time lapse will in no way delay the aid being provided to Haiti by the disaster relief organization.

How Much Will Help?

Here is an idea of what your donation amount will provide:

$  25 – provides food for a day
$  45 – provides a survival kit for a family
$100 – provides temporary shelter

Matching Donations

Discover is matching cardholder donations, up to $1 million. They have announced an immediate commitment of $100,000 to the American Red Cross for earthquake relief efforts in Haiti, and are pledging up to $1 million more through the cardmember matching program.

Many American corporations have also set up employee matching funds — check with your employer to see if your donation can be matched.

Do You Know About More?

Add your comment on additional relief efforts that are being organized around the Triangle here.

PLEASE HELP US SPREAD THE WORD!


Strategic Guru is not affiliated in any way with the organizations in this blog post.

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Filed under Non Profit, north carolina, triangle business

Don’t Kill Direct Mail in the Name of Social Media

A couple of mentions around the marketing world by NextDayFlyers blog and MarketingPilgrim regarding the effectiveness of direct mail have got us thinking about the integration of print and social media campaigns. Some companies have reviewed the cost savings offered by digital communications compared to cost to print, mail and design mailers, letters and postcards and have begun shifting marketing dollars for those projects. E-mail, Twitter, Facebook and other channels can be cost-effective ways to build an online presence and connect with customers and prospects. But, let’s face it, social media ROI can be difficult to measure. For some businesses, an online-only strategy might be a shortsighted approach.

Here are a few things to keep in mind:

  • Are your prospects and customers online? It’s easy to assume that everyone is “plugged in” these days. Despite the meteoric rise in popularity of Twitter and Facebook, some people are not using them regularly and some not at all. Understand your audience and how they want to interact. Social media isn’t the best fit for all companies.
  • Consumers are digitally saturated. The quantity of e-mails, tweets, blog posts and news articles the average consumer must sort through can be overwhelming. Relying only on communicating through these channels is taking a risk that your messages are glossed over or worse, sent directly to the trash file.
  • Coordinate messages across mediums. Direct mail and social media can work in concert – extend your online messaging to coordinate with mail. Use direct mail to drive traffic to your Facebook fan page or Twitter account.
  • No matter the method, the goal is to inspire action! The point made in the NextDayFlyers blog is well-taken. Using direct mail to solicit feedback is a great idea. Many companies are getting noticed for using Twitter for customer service purposes (notably among several is @comcastcares and @jetblue), but why not direct mail?

A marketing strategy should coordinate several channels.  Here at SG, we blog, tweet, email and connect with prospects via snail mail.  Oh, and in person, too!  What is your company doing to create an integrated strategy?

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Filed under Direct Mail, Facebook, Marketing strategy, social media, twitter