Category Archives: north carolina

Important Information on Haiti Relief

Local Collection for Supplies

C3 Church in Clayton has partnered with other local churches to collect supplies and money for Haiti. As little as a box of band aids or bottle of aspirin will make a difference. Supplies may be dropped off at the church until January 25th.

Drop-off location:

C3 Church
8246 Cleveland Road
Clayton, NC 27520

Collections will be accepted from 6am to 9pm daily until Monday, Jan 25th at 9pm.
Call 919. 934-3551 or email haitirelief@c3church.com with questions.

Where Your Cash Donation Will Help Most

Online Donations:
A complete list of quick links to Haiti relief organizations is here:

http://www.networkforgood.org

To find out if a charity is a trusted nonprofit, visit  http://greatnonprofits.org

Text Message Donations:
Texting “Haiti” to 90999 will provide a $10 donation to the American Red Cross (www.redcross.org).

Be aware that it could take up to three months for your $10 to get to the organization — but that may not be a bad thing. While donations are pouring in now, the country will need aid for months to come and your text donation will be badly needed then. Any time lapse will in no way delay the aid being provided to Haiti by the disaster relief organization.

How Much Will Help?

Here is an idea of what your donation amount will provide:

$  25 – provides food for a day
$  45 – provides a survival kit for a family
$100 – provides temporary shelter

Matching Donations

Discover is matching cardholder donations, up to $1 million. They have announced an immediate commitment of $100,000 to the American Red Cross for earthquake relief efforts in Haiti, and are pledging up to $1 million more through the cardmember matching program.

Many American corporations have also set up employee matching funds — check with your employer to see if your donation can be matched.

Do You Know About More?

Add your comment on additional relief efforts that are being organized around the Triangle here.

PLEASE HELP US SPREAD THE WORD!


Strategic Guru is not affiliated in any way with the organizations in this blog post.

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Filed under Non Profit, north carolina, triangle business

We laughed, we cried. A look back at 2009

2009 is just about in the books.  As I think about the potential and promises of 2010, I wanted to take a look back at 2009 and review the highlights of a busy and productive year.  We welcomed new clients and team members into the fold, executed our first “Worst Website Ever” contest, built our blog and Twitter account (@strategicguru), let our hair down a little and prepped the business for the next step in growth. Phew!

Here are some of the Strategic Guru greatest hits from 2009:

  • Our top-viewed blog posts included, not surprisingly, posts on the Worst Website Ever contests. Over 14,000 votes were logged!  Congrats again to our winner, Dave of A & S.   Also, our thoughts on the rules of engagement for social media also caught reader’s eyes.  2009 marked the year when social media truly was embraced by businesses of all shapes and sizes.
  • We also garnered six design awards (go Janet)!  Among our proudest achievements are the MarCom Platinum awards conferred for a re-branding campaign for client Fuse Graphics and work on a corporate brochure for Knowledge Vector.  The PURL lead generation campaign for Piedmont Geologic earned a MarCom honorable mention.
  • Head Brainstormer, Carolyn Rhinebarger, appeared at 10 different speaking engagements and addressed over 200 attendees in national webinar hosted by Training Industry.  She’s also off to Amsterdam in early 2010 to lead a brainstorming session with global business leaders
  • We introduced two new product offerings: CaptureClix and OnTarget, lead generation and nurturing programs to help build sales.

2010 promises to be another year of change and growth.  A heartfelt thank you to our wonderful clients who we are thrilled to help.  See you in the new decade!

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Filed under Blogging, cary, north carolina, twitter

Educating A New Generation

“Things have changed since I was in school.” Sounds like something your parents said to you growing up, huh? That statement still holds true. Kids are a part of a whole new learning generation; interaction is mostly via instant message, text message, Twitter and Facebook and the internet is the first place they turn for research. The shift in marketing is taking place as we speak, but are Marketing and Public Relations instructors and professors educating their students about the phenomenon that is social media?

Back in the day, marketing majors were required to learn the 4 P’s (Product, Price, Promotion, Place) and that is still relevant, but along with the 4 P’s they need to have a basic understand of HTML, design software, e-mail marketing campaigns, search engine optimization, and knowledge of social media (Twitter, Facebook, YouTube,etc). However, are recent grads receiving said education?

We’ve all read that many companies are struggling to understand social media and how it can be used in their industry. With this occurring, companies are looking to hire recent grads with degrees in Marketing and Public Relations to fill the social media gap. But, are colleges and universities integrating the new trends in marketing into their curriculum – such courses as Internet Marketing, Digital Media and New-Media Marketing? Another challenge: are college professors and faculty on top of the changing trends in the marketing world? If not, they need to be. How can you teach it, if you don’t fully understand it yourself? As the old adage states, “lead by example.”

Here’s a questions for all our Marketing & PR majors out there –Are NC State, Duke and UNC teaching courses on new-media and internet marketing? Or are you educating the professors on social media?

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Filed under Email Marketing, Facebook, marketing basics, north carolina, social media, twitter

Don’t be the Jerk at the Social Media Party

Perry Belcher’s perspective on social media is spot-0n.  Think of social media as a party – the last thing you’d do at a cocktail party filled with a mix of strangers and friends is burst in and shout “buy stuff from me!”  He’s right, you’d be the biggest jerk in the room.

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Filed under Economic Downturn, Entrepreneurship, Facebook, Flickr, marketing basics, north carolina, social media, twitter

Cary Named Top City in North Carolina for New Biz Ventures

cary, north carolina

cary, north carolina

BusinessWeek and ZoomProspector recently released a study which named the best city in each state for small business startups.   Our very own Cary was named the winner in North Carolina and the proprietor of our downtown neighbor, Ashworth Drugs, was quoted. Read the full article for the selection criteria and more on the other cities named best for entrepreneurs.

Cary has 3.39 startups per 1,000 people and 36 small businesses per 1,000 people.

Is the team here at Strategic Guru surprised? Not a chance. As a strategic marketing agency that works with many of these very startups, we understand why Cary and the Triangle metro area is a great place to start a new venture. Proximity to Research Triangle Park, Raleigh, and several highly regarded universities (UNC, NC State and Duke among others) provides Cary startups an educated workforce and a deep talent pool.

Thinking of starting your own business? Need smart thinking on  marketing strategy consulting, lead generation, or internet marketing strategy? Talk to the Guru.

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Filed under cary, Entrepreneurship, north carolina, startups, triangle business