Tag Archives: building web traffic

How To: Optimize your Facebook Presence

facebook-logoMany brands have created Facebook fan pages to jump on the bandwagon, but don’t know how to optimize their page to leverage the power of social networking. Facebook fan pages offer the user many of the same options as a personal profile such as posting status updates, info and photo tabs, and application boxes. However, to be effective the user should understand the importance of placement and interaction.

Here are a few ways to optimize your fan page:

Create a vanity URL – We’ve spoken about this in a previous blog post and can’t stress it enough. Having a vanity URL makes it easier for users to find you on Facebook and increases your shareability.

Optimizing your share preview – A new feature to personal profiles as well as fan pages is the opportunity to share links. This feature allows users to select thumbnail images to be displayed when shared and allows the placement of the Facebook logo or link to your own site to drive traffic to your fan page.

• Perfect Profile Picture – Having the perfect profile picture is key in attracting new fans – it’s the first thing they see when surfing for your brand. When cropping the picture make sure it’s 200px wide with a 12px border around important information since Facebook automatically crops images.

Facebook fan pages are growing in popularity, so be sure to follow these tips to ensure your brand doesn’t get lost in the shuffle and help your fans find you. An added bonus – It’s free and easy!

And become a fan of Strategic Guru while you are at it!

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Filed under Facebook, interactive, social media

Twitter Success for Small Biz Owners

big-cap-vs-small-capAs mentioned in a previous blog post, small business owners are taking advantage of Twitter by posting daily specials, promos, locations, etc. in their 140 character limit. Although larger companies like Starbucks and Dell are using Twitter ; small businesses can use the platform and reap similar benefits.

Here are a couple examples:

  • Curtis Kimball opened a mobile crème brulee cart(@CremeBruleeCart) in San Francisco and uses Twitter to announce his location and flavors of the day. Since signing up for Twitter, Kimball now has over 5,400 followers and quit his day job as a carpenter to keep up with the demand.
  • Scott Seaman of Blowing Rock, NC has used Twitter to expand his customer base. He is a partner at Christopher’s Wine and Cheese Shop and owns a bed and breakfast in Blowing Rock.

Not only does Twitter help promote small businesses; it is also a good arena to learn tips and tools of your trade. An owner of a liquor store in Oklahoma has learned tax tips from an accountant, marketing tips from a consultant in Tennessee, and several other technical tips from people throughout various industries. Twitter is not only an excellent place to create more online real estate for your business, but it’s the ultimate networking zone.

P.S. We use and recommend HootSuite (@hootsuite)tool to manage Twitter. It allows you to manage multiple accounts, track clicks and easily retweet and add followers. Another useful tool that seems to be working for Dell is Twitter Counter. It allows you to see the statistics on followers, friends, and updates. Check them out!

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Filed under social media, twitter, Web Marketing

Have you secured your Facebook username yet?

Facebook LogoNot to worry you still have time! Social networking site Facebook recently offered the option to create a username to its more than 200 million active users. This new feature allows you to create your own custom URL for your profile. Don’t fret if someone has taken your name, you can request removal to prevent people from using your trademarked name. By creating a username, you are not only protecting your brand, but you’re making it easier for people to find your page on Facebook. It also increases your shareability, is good for your promotional strategy, and a viable B2B marketing channel.

Don’t wait any longer. Get yours today!

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Filed under Facebook, social media, Web Marketing

Amp up Your Web Presence with Press Releases

The press release is dead.

Well, that’s what some people think. And although press releases are changing as the shape of media changes, they are still an important tool in strategic marketing planning for most companies. Besides serving the basic function of getting company news out to the media, they also can help increase your SEO or search engine optimization. What’s SEO? Wikipedia defines it as the process of improving the volume and quality of traffic to a web site from search engines via natural (or organic) search results.

  • Be sure your press releases are embedded with links to your site, your services, and your blog. This drives traffic your site. Hint: include the http:// portion of the URLs in your release or the link will not be clickable when published.
  • Place your links in the first two paragraphs of the release, or “above the fold” of the screen.
  • Be sure your press releases are focused on your keywords. As you use keywords as part of your website SEO brand strategy, think about that same process for your press releases. Have a set of keywords in mind before you sit down to write your release.
  • Repeat keywords at least three times throughout the release.
  • Include anchor text hyperlinks in the press release that are your keywords or similar to them and make sure these words are linked back to the appropriate page on your website.
  • When your press releases are posted online, they will often show in Google search, increasing your online “real estate”.

Be sure you are incorporating press releases into your marketing and brand strategy – optimized for search they can increase traffic to websites, build inbound links to your site and improve search-engine rankings.

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Filed under marketing basics, press releases, social media, Web Marketing