Tag Archives: keywords

Maximize Your SEO Efforts With Key Tactics

SEO

Facing the urgency of a struggling economy, every marketing expenditure is under greater scrutiny.  Search Engine Optimization (SEO) is a marketing tactic that can be clearly measured and carefully implemented.  Each search matters, and a few simple tasks can help drive prospects to your website via search.

Here are several tactics your company can use to maximize the time and energy spent on SEO:

Error-Check Your Code. Search engine spiders may be missing entire pages of your site because of a few simple errors.  Code validating services are offered by providers such as the World Wide Web Consortium (http;//www. w3.org).

Help Viewers Navigate With Ease. Easy-to-navigate sites are preferred by Yahoo! and Google just as much as they are preferred by your users.  Search engine spiders and your users will have an easier time finding information on your website with your help.

Create A Sitemap. An XML sitemap will show spiders the pages on your site and how often they are updated.  User-friendly sitemaps provide additional navigation for users and are becoming the standard for crawl submissions.

Describe Yourself. Each page within your website should have a unique title and description based on the pages’s content.  “Home” is not an acceptable description for your business unless you are a realtor or construction company – and even then it’s weak!

Optimize Keywords. Isolate the terms that are leading your site towards success and test them in a pay-per-click (PPC) environment.  Take the most successful PPC terms and place emphasis on them for future SEO efforts.

The world of SEO is ever-changing as Google, Yahoo, and other search engines continuously update their website submission algorithms.  How can we help you better reach your target audience?

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Filed under marketing basics, Web Marketing

A Few Reminders on How to Improve Your Website

I was reading this post over on Marketing Pilgrim and I thought it was worth sharing.

From a talk given at SMX West (Search Marketing Expo 2009) ’15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.

Here are a couple of points I liked:

2. Using bad keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.

13. Mass email using BCC and not using email services. Using an email service provider is highly recommended for sending to large lists of recipients.

14. Below the fold calls to action. Ensure calls to action are above the fold and in order to check how the page appears on different screen sizes undertake browser testing.

The point on keywords is well-taken.  It’s important to review your keywords frequently and track their results with an analytics program such as Google Analytics.   What words emerge from your initial research as achieveable may not drive traffic to your site through organic search.

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Filed under Calls to Action, marketing basics, Web Marketing