Tag Archives: ppc

Maximize Your SEO Efforts With Key Tactics

SEO

Facing the urgency of a struggling economy, every marketing expenditure is under greater scrutiny.  Search Engine Optimization (SEO) is a marketing tactic that can be clearly measured and carefully implemented.  Each search matters, and a few simple tasks can help drive prospects to your website via search.

Here are several tactics your company can use to maximize the time and energy spent on SEO:

Error-Check Your Code. Search engine spiders may be missing entire pages of your site because of a few simple errors.  Code validating services are offered by providers such as the World Wide Web Consortium (http;//www. w3.org).

Help Viewers Navigate With Ease. Easy-to-navigate sites are preferred by Yahoo! and Google just as much as they are preferred by your users.  Search engine spiders and your users will have an easier time finding information on your website with your help.

Create A Sitemap. An XML sitemap will show spiders the pages on your site and how often they are updated.  User-friendly sitemaps provide additional navigation for users and are becoming the standard for crawl submissions.

Describe Yourself. Each page within your website should have a unique title and description based on the pages’s content.  “Home” is not an acceptable description for your business unless you are a realtor or construction company – and even then it’s weak!

Optimize Keywords. Isolate the terms that are leading your site towards success and test them in a pay-per-click (PPC) environment.  Take the most successful PPC terms and place emphasis on them for future SEO efforts.

The world of SEO is ever-changing as Google, Yahoo, and other search engines continuously update their website submission algorithms.  How can we help you better reach your target audience?

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Filed under marketing basics, Web Marketing