Tag Archives: strategic guru

Strategic Guru Welcomes New Graphic Designer

Welcome our new graphic designer, Janet Danforth! Janet joined the team in April and we’re thrilled to have her!

A graduate of Savannah College of Art and Design, Janet brings a wealth of experience to the team. Her background of client work in media, arts, financial and sports will be a true asset.


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Marketing and Graphic Design Interns Needed!

We’re looking for a marketing intern (1) and a graphic design intern (1) to start soon. Positions are unpaid.

An Internship at Strategic Guru gives you training and first-hand experience working in an award-winning Marketing Agency. Work in a creative office environment in downtown Cary that is just steps away from shops and restaurants. Work with our senior staff on tasks that range from copywriting to research to layout to production to new design. Solid assignments will build experience and are intended to be instructive, challenging and rewarding.

Requirements for the design position include:
• A junior or senior graphic design major
• At least a 3.0/B average
• Portfolio of work
• Strong communications skills – both verbal and written
• Excellent work ethic, self-motivated and detail-oriented
• Adept in Illustrator, PhotoShop, InDesign
• Able to work 10 to 20 hours per week between 9am and 5:30 pm

Requirements for the marketing position include:
• A junior or senior marketing, business, PR or communications major
• At least a 3.0/B average
• Knowledge of social networking sites and technologies.
• Excellent research skills
• Strong communications skills – both verbal and written
• Excellent work ethic, self-motivated and detail-oriented
• Experience writing press releases is a plus

Work on internet, email and traditional marketing projects in our fast-paced office. Our friendly, small work environment will allow your contribution to have impact. Experience challenging work that provides the professional exposure you need and be a part of a small, busy agency. If you’re organized, friendly and hard-working, apply to be a part of our team. Forward your resume and cover letter and portfolio (graphic design only) to chelsea -at- strategicguru.com.

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Cary Named Top City in North Carolina for New Biz Ventures

cary, north carolina

cary, north carolina

BusinessWeek and ZoomProspector recently released a study which named the best city in each state for small business startups.   Our very own Cary was named the winner in North Carolina and the proprietor of our downtown neighbor, Ashworth Drugs, was quoted. Read the full article for the selection criteria and more on the other cities named best for entrepreneurs.

Cary has 3.39 startups per 1,000 people and 36 small businesses per 1,000 people.

Is the team here at Strategic Guru surprised? Not a chance. As a strategic marketing agency that works with many of these very startups, we understand why Cary and the Triangle metro area is a great place to start a new venture. Proximity to Research Triangle Park, Raleigh, and several highly regarded universities (UNC, NC State and Duke among others) provides Cary startups an educated workforce and a deep talent pool.

Thinking of starting your own business? Need smart thinking on  marketing strategy consulting, lead generation, or internet marketing strategy? Talk to the Guru.

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Filed under cary, Entrepreneurship, north carolina, startups, triangle business

Twitter, Tweet and Twhirl!


You probably have heard of Twitter by now. But what is it? And more importantly, how can you use it for strategic marketing purposes? Here’s a thumbnail sketch of what Twitter is and how you can leverage it for marketing your business.

  • Twitter is micro blogging. You have 140 characters per message, called “tweets”, to make your point. You must be succinct, concise and interesting!

  • Twitter, like blogging, is a way to connect with other people. Although you may be Twittering for business purposes, remember that your voice should have a human tone.

  • Follow back folks who follow you. It’s how you build a “twosse” or Twitter posse!

  • Aim to be a thought leader in your field. Search for users who are tweeting in your world and watch what they do.

  • Add links to your tweets to drive followers to interesting articles or to new posts on your own blog or website.

  • Use a Twitter management application to organize your followers and tweets. I like BrightKit.

  • Twitter takes time to nurture. As a lead generation system, it will take time as you build your reputation and follower list.

Check out Strategic Guru’s Twitter for a sense of our brand strategy.  And here are more quick social media and Twitter tips.

Have you started using Twitter yet?

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