Tag Archives: Web Marketing

Internet Marketing Channels – Which Is Right For You?

internet_advertising_250x251Of course, there is no right or wrong answer to that question. It all depends on who your market is, how they prefer to be reached and at what cost. Internet marketing channels provide different results at different costs – display advertising, affiliate marketing, email marketing, pay-per click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), viral content campaigns, and conversion rate optimization (CRO). Ask yourself some basic questions before choosing one of these channels – What are your company goals? How much are you willing to spend on your marketing efforts? Who are your available resources – in-house or outsourced? Understanding your customer or prospect is essential. Spending a large portion of your budget on SEO, for instance, may not be appropriate if much of your business comes from word of mouth.

Rand Fishkin of SEOmoz came up with a formula for choosing the right marketing channel – compare your budget with your company goals and see what marketing channel will meet each goal – be it driving web traffic, building brand awareness or educating your market.

goals-budget-priorities

There is no one-size-fits-all strategy when determining what internet marketing channel(s) to use. Each business is different and should optimize its strengths to their advantage when initiating marketing efforts. Talking to a strategic marketing expert may help you craft a targeted plan based on market knowledge. Give us a call to talk more.

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Filed under Web Marketing

A&S: Proud winners of Worst Web Site Ever – Business – News & Observer

We’re pleased to see our deserving winner featured in the News & Observer! Dave Sroelov, owner of A & S, will be receiving a website redesign shortly. We’re excited to work with you, Dave!

Dave Sroelov

Dave Sroelov

A&S: Proud winners of Worst Web Site Ever – Business – News & Observer

A & S Computer Services

A & S Computer Services

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Filed under Uncategorized, Web Marketing, Worst Website Ever Contest

Monday – Final Day to Enter!

We’re accepting entries through 5 PM on Monday the 15th.  Email your entry to andrew@strategicguru.com or comment here.  This prize rocks – can’t wait to give it away!

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Filed under Worst Website Ever Contest

Don’t be the Jerk at the Social Media Party

Perry Belcher’s perspective on social media is spot-0n.  Think of social media as a party – the last thing you’d do at a cocktail party filled with a mix of strangers and friends is burst in and shout “buy stuff from me!”  He’s right, you’d be the biggest jerk in the room.

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Filed under Economic Downturn, Entrepreneurship, Facebook, Flickr, marketing basics, north carolina, social media, twitter

Maximize Your SEO Efforts With Key Tactics

SEO

Facing the urgency of a struggling economy, every marketing expenditure is under greater scrutiny.  Search Engine Optimization (SEO) is a marketing tactic that can be clearly measured and carefully implemented.  Each search matters, and a few simple tasks can help drive prospects to your website via search.

Here are several tactics your company can use to maximize the time and energy spent on SEO:

Error-Check Your Code. Search engine spiders may be missing entire pages of your site because of a few simple errors.  Code validating services are offered by providers such as the World Wide Web Consortium (http;//www. w3.org).

Help Viewers Navigate With Ease. Easy-to-navigate sites are preferred by Yahoo! and Google just as much as they are preferred by your users.  Search engine spiders and your users will have an easier time finding information on your website with your help.

Create A Sitemap. An XML sitemap will show spiders the pages on your site and how often they are updated.  User-friendly sitemaps provide additional navigation for users and are becoming the standard for crawl submissions.

Describe Yourself. Each page within your website should have a unique title and description based on the pages’s content.  “Home” is not an acceptable description for your business unless you are a realtor or construction company – and even then it’s weak!

Optimize Keywords. Isolate the terms that are leading your site towards success and test them in a pay-per-click (PPC) environment.  Take the most successful PPC terms and place emphasis on them for future SEO efforts.

The world of SEO is ever-changing as Google, Yahoo, and other search engines continuously update their website submission algorithms.  How can we help you better reach your target audience?

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Filed under marketing basics, Web Marketing