Tag Archives: website

Websites 101: Strategic Process

As mentioned, we’ve started working with our lucky winner, Dave, on his fabulous website makeover prize. We wanted to share a bit about our website design process…

Here at Strategic Guru, it’s all about strategy – surprise, surprise! Rather than simply building a site with sparkly bells and whistles, our process results in websites that meet our client’s business goals. Through discovery meetings, we learn from clients what function their site should serve – an interactive brochure, e-commerce, lead generation? In other words: what’s the desired action for a visitor to take?

Next, in close coordination with clients, we build a site map, which serves as the skeleton of the site. When thinking about the site map, our goal is to build a “pathway” through the site that leads the visitor to a desired conclusion: requesting more information, booking an appointment or consultation, or making a purchase. Once the site map is approved, we move to copy writing and design. Look for posts on those steps next week!

Advertisements

Leave a comment

Filed under Web Marketing, Worst Website Ever Contest

A&S: Proud winners of Worst Web Site Ever – Business – News & Observer

We’re pleased to see our deserving winner featured in the News & Observer! Dave Sroelov, owner of A & S, will be receiving a website redesign shortly. We’re excited to work with you, Dave!

Dave Sroelov

Dave Sroelov

A&S: Proud winners of Worst Web Site Ever – Business – News & Observer

A & S Computer Services

A & S Computer Services

Leave a comment

Filed under Uncategorized, Web Marketing, Worst Website Ever Contest

Monday – Final Day to Enter!

We’re accepting entries through 5 PM on Monday the 15th.  Email your entry to andrew@strategicguru.com or comment here.  This prize rocks – can’t wait to give it away!

1 Comment

Filed under Worst Website Ever Contest

2009 Worst Website Ever Contest!

754-worstwebsite-button

Is your website an embarrassment? Are you losing business because your website doesn’t engage visitors or drive leads? Haven’t updated in years?

Submit your website to Strategic Guru’s Worst Website Ever contest today!

Enter your website by June 15th for a chance to win a Website Makeover.

To enter, read the Official Rules and then send the URL of your site to andrew@strategicguru.com. You can also Twitter your entry to @strategicguru. Strategic Guru will select 4 finalists from the entries and the winner will be chosen by voters at www.myworstwebsite.com.

Submissions will be accepted Monday, June 1st through Monday, June 15th.  The winner will be announced June 23rd.

The winner will receive a Website Makeover valued at $9,000. Prize package includes redesign, copy editing, search-engine optimization and development.

Official Rules

NO PURCHASE NECESSARY. All winners must be 18 years of age or older, unless otherwise stated and/or posted. The website must be in existence prior to May 1st, 2009 and must be an active URL.  You must be the owner or representative of the company authorized to enter the contest. Entries that are offensive or illegal in nature will not be accepted. Strategic Guru reserves the right to refuse any and all entries.

You understand and intend that any information submitted by you to Strategic Guru may be available for viewing, rating, review and comment on by the public, and understand that comments or ratings with which you disagree or are unhappy about may be published or otherwise become associated with any information you submit to Strategic Guru. By submitting any information to Strategic Guru, you hereby waive any privacy expectations that you may have with respect to any such information submitted by you to Strategic Guru.

Winner will receive one website design concept, one round of design revisions, one round of copy editing and a fixed number of hours of development time.  Prize package does not include logo design, flash animation, sound, video, e-commerce, custom software development, stock or custom photography, or website hosting.

Winners are solely responsible for all taxes and/or fees that may be incurred. Winners may not request substitutions of prize winnings.

Strategic Guru reserves the right to alter any rules of any contest at anytime.

4 Comments

Filed under Worst Website Ever Contest

A Few Reminders on How to Improve Your Website

I was reading this post over on Marketing Pilgrim and I thought it was worth sharing.

From a talk given at SMX West (Search Marketing Expo 2009) ’15 Stupid Things You Can do to Your Website’ is a quick sketch of some key things to keep in mind when launching a new website or revamping an existing one.

Here are a couple of points I liked:

2. Using bad keywords—ones that are too competitive or no one is searching for. Michael suggested picking mid-range keywords and work your way up.

13. Mass email using BCC and not using email services. Using an email service provider is highly recommended for sending to large lists of recipients.

14. Below the fold calls to action. Ensure calls to action are above the fold and in order to check how the page appears on different screen sizes undertake browser testing.

The point on keywords is well-taken.  It’s important to review your keywords frequently and track their results with an analytics program such as Google Analytics.   What words emerge from your initial research as achieveable may not drive traffic to your site through organic search.

Leave a comment

Filed under Calls to Action, marketing basics, Web Marketing

Be Sure Your Website Is Driving Sales!

Almost every business has a website. It’s practically a prerequisite to even starting a business! Forrester Research and Razorfish found that over 90% of purchasing decisions begin online. It’s clear that a website is an important part of corporate identity, but it also should be part of your marketing plan. Be sure you are using your website strategically.

Some businesses see their website as a digital brochure, highlighting their products and services – the old features/benefits approach. It’s one way communication, with little chance for the target to interact with the business or brand. Thus, it’s crucial that your website draw your targets in and act as a lead generation system. Here are a few tips to create a website that engages with targets rather than simply talking at them:

•Make sure you are leading your visitors down a clear cut path. Point them down a road that ends in an opportunity to convert to a warm lead.
•Give your visitors multiple chances to continue the conversation – sign them up for permission-based newsletters, invite them to follow you on Twitter, or connect with you in the social media world at Facebook or MySpace. In other words, make it easy for your visitors to continue the relationship.
•Refresh your website content periodically. Not only does Google reward you for this, but it encourages your visitors to come to your site on a regular basis.
•Add a blog to your site. This is an easy way to refresh content and let your prospects talk back to you.
•Be sure you understand how to make Google find and rank your site. This means making sure your site is search-engine friendly by using keywords and meta-text.

Although this list is not exhaustive, it’s a great place to begin if you are starting from scratch or re-vamping your site. Remember, your site can be one of the best lead generation tools your business has.

Let Strategic Guru guide you to an internet marketing strategy that can help your business grow. Call 919.461.0551 or email carolyn@strategicguru.com for a complementary consultation.

Leave a comment

Filed under Web Marketing